Managed all aspects of multiple SunTrust Bank ad hoc digital marketing campaigns, with primary duties including the creation of creative briefs, procurement of client feedback, and assessment and delivery of final assets
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Performed market research and competitor analysis via Mintel to aid in brainstorming and program development
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Created multiple client presentation decks, including a comprehensive overview deck of all in-market business banking programs and a review deck assessing mobile banking program strategies
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Generated weekly email report using Excel to aid in analysis and review of business banking e-mail programs
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Collaborated with intern team to pitch Delta Airlines breast cancer awareness campaign to management
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Assisted with the management and maintenance of all SunTrust business banking direct marketing programs
Charter Media, Seattle, WA
Intern
Summer
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Accompanied Account Executives on sales calls and participated in the sales process through interaction with new and existing clients across various industries
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Synthesized network schedules in order to create promotional sales packages to be presented to clients
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Created a comprehensive schedule of sports programming to optimize sales during key events throughout the year
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Assembled sales kits and designed sales package information sheets used by Account Executives
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Drafted scripts for television and radio advertisements purchased by clients
RDR, Rainy Dawg Radio, Seattle, WA
Business Manager
Spring - Spring
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Created and implemented system for obtaining promotional concert tickets to be used to increase station listenership
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Communicate and establish relationships with local concert venues to procure promotional tickets for giveaways
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Secured outside sponsorship for annual RDR Localsfest concert
OTHER EXPERIENCE
Zara, Seattle, WA
Sales Associate
January - June
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Assisted customers in the buying process through suggestion selling and handling concerns and questions
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Observed sales patterns and communicated emerging trends to management to aid in inventory decisions
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Maintained awareness of product inventory related to current fashion trends across varying product lines
Booher Automotive & Alignment Service, Seattle, WA
Secretary
Summer , , and
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Paid monthly bills for inventory purchases with payments in excess of $3,000 each month
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Reconciled company checkbook with balance ranging from $25,000 - $40,000
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Scheduled customer appointments and provided general customer service
ADDITIONAL
RDR, Rainy Dawg Radio, Seattle, WA
Disc Jockey
Spring - Spring
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Co-hosted weekly celebrity gossip-themed radio show
Computer Skills:
Proficient in use of Microsoft Office and Adobe Photoshop. Languages: Spanish (conversational)
